Posted March 2019

Imagine if telling time was as epic as the wild world of jazz. Blue Note Records’ collaboration with Casio G-SHOCK that kicked off earlier this year is the answer to that daydream.

The limited-edition men’s watch collaboration was part of the celebrations for the record label’s 80th anniversary, and Blue Note Records and G-SHOCK worked together to craft a timepiece that is as colorful, classic, and timeless as the magnetic world of jazz.

It wouldn’t be a Blue Note Records creation without a touch of blue, and the spot surrounding the collaboration harnesses those inherent notes of the blues and the epic energy of musicianship throughout every frame.

Directed by Brother Willis, the video features Blue Note artists Charles Lloyd, Kendrick Scott, and lophiile, all of which bring viewers inside their melodic moments that speak to the unapologetic power of music to inspire and connect.

With pops of neon and shades of blue, shots that layer the spark of a snare and a piano riff, and a vibrant pulse of history that courses throughout, Willis uses his distinct eye to create an entirely new world based on the collaboration.